BLACKBERRY MAKER RIM CHANGED ITS NAME TO BLACKBERRY!!

Blackberry maker rim changed its name to Blackberry here's why.

IN a very suprising move this morning,

blackberry maker RIM changed its name to Blackberry!

Research in motion once the top notch company in the telecom world did so in a suprising move this morning. Perhaps blackberry maker RIM changed its name to blackberry because of of its popularity in emerging markets?

Here is what the CTO had to say about why blackberry maker RIM changed its name to blackberry.

Before unveiling the software on Wednesday, CEO Thorsten Heins talked about the company's major changes over the past year.

"We have redefined ourselves inside and out," Heins said. "RIM becomes BlackBerry! It is one brand, it is one promise." The audience murmured loudly after the name-change announcement.

source

 

While I am almost certain that Blackberry maker RIM changed its name to blackberry because a lot of its uses many of which are not in the US, actually did not know

Research in Motion made the Blackberry phone!

In other news relating to why blackberry maker RIM changed its name to blackberry, the new Blackberry 10 just got revealed too!

 

According to CNN

The company has already said BlackBerry 10 will run on a smaller number of devices and include essential smartphone features like a much-improved camera, a modern Web browser and social-networking integration.

BlackBerry 10 will launch with 70,000 apps, which RIM executives said is "by far" the most for a first-generation platform.

Will you buy the latest blackberry 10? Or if not are you content with your current blackberry? Was the name change reallly all that important ? Would it not have been betty to focus on building amazing products? The company is certainly taking a major risk. The reason I say this is because should blackberry phones fail, then the company is forever branded with a failed name. But then again should it succeed then it will be known as a successful brand.