ANALYST: Kim Kardashian Is Killing 'Candy Crush'
REMEMBER WHEN CANDY CRUSH WAS ALL THE RAGE? WELL NOW GUESS WHAT
Competition within casual gaming is intense, with Kim Kardashian: Hollywood and 2048 going after the same demographics.
And the company that created candy crush is having a hard time replicating the success of candy crush and here comes miss K with her game going after the same demographics! Not chic! Not cool! Well KIM IS BACKING UP THE TRUCK ( meaning making serious money from her video game) which is a massive super hit!!
King’s 2Q saga started with a bang but ended with a whimper, as the company saw a step down in monetization across its portfolio late in the quarter. Management struggled to explain this decline, though seasonality and the World Cup seem to have played a role. Despite a relatively stable network size,
the company saw a geographic user shift away from the US towards lower monetizing regions. The number of paying users fell 12% Q/Q to 10.4M in 2Q from 11.9M in 1Q, though increased MGABPPU [Monthly Gross Average Bookings per Paying User] helped offset some of this decline.
OUCH!
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| PIC BY REUTERS |
Competition within casual gaming is intense, with Kim Kardashian: Hollywood and 2048 going after the same demographics.
And the company that created candy crush is having a hard time replicating the success of candy crush and here comes miss K with her game going after the same demographics! Not chic! Not cool! Well KIM IS BACKING UP THE TRUCK ( meaning making serious money from her video game) which is a massive super hit!!
King’s 2Q saga started with a bang but ended with a whimper, as the company saw a step down in monetization across its portfolio late in the quarter. Management struggled to explain this decline, though seasonality and the World Cup seem to have played a role. Despite a relatively stable network size,
the company saw a geographic user shift away from the US towards lower monetizing regions. The number of paying users fell 12% Q/Q to 10.4M in 2Q from 11.9M in 1Q, though increased MGABPPU [Monthly Gross Average Bookings per Paying User] helped offset some of this decline.
OUCH!
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