BBC PROFILES THE RISE AND WEALTH OF THE MIDDLE CLASS IN NIGERIA!
This just in! BBC NEWS profiled the rise of the middle class in Affluent Lagos! While not every one can live this way, it is certainly interesting to watch the successful middle class talk about spending money on luxuries such as a Porsche cayenne.
Also one of the interviewees spoke candidly about buying an item that might cost $25 dollars in the United States for $200! It is all about access, and boy do they have the access!
Some African economies have experienced growth, even during the global downturn, but long before then Nigeria has been noted for its love of luxury goods. Looking good and feeling good is top priority!
Major brands have been taking note and some have started to expand their businesses to the Nigerian market.
Enjoy the video below!
http://www.bbc.co.uk/news/world-africa-18992051
Also one of the interviewees spoke candidly about buying an item that might cost $25 dollars in the United States for $200! It is all about access, and boy do they have the access!
Some African economies have experienced growth, even during the global downturn, but long before then Nigeria has been noted for its love of luxury goods. Looking good and feeling good is top priority!
Major brands have been taking note and some have started to expand their businesses to the Nigerian market.
Enjoy the video below!
http://www.bbc.co.uk/news/world-africa-18992051
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