House of Jola dazzles at the South African fashion week!!!

Written by Yemisi ABAH, REPORTING FROM SOUTH AFRICA
Sunday, 07 September 2008


House of Jola creations, owned by Nigeria's own Joan Okorodudu, produced yet another collection that redefined African fashion at this year's SA Sanlam Fashion Week (Spring-Summer Collections) 2008. The show which held at the Sandton Convention Centre, Johannessburg from the 27th to 30th August , for the first time featured four Nigerian home based designers , who showcased collections that bespoke Africa in culture and style.

Eyo...Model of House of Jola collections at the SA fashion weekIt was fashion fantasy, at its best as Joburg’s fashion crowd, gathered at the Sandton Convention Centre for the three days show, which had a blend of South Africa's finest designer talents showcased their collections. They were all there, skinny black and white models showing lots of skin, fashionnistas dressed to kill, girls in bling accessories everywhere, the nice, the funky, the hip and the just plain strange. The street outside the Convention Centre filled on a Spring night with the champagne drinking fashion set, gave the feel of a real city.

About 42 designers participated at this year's show, with about five to seven shows a day, each holding at the North wing and centre stage of the Convention centre at different times. High profile designers at the show included Abigail Betz, Black Coffe, Story, Mantsho, Stoned Cherie House of Ole and Clive Rundle, with exciting new names like NNvintage, Patra Ruga and Diamond Face Couture. House of Jola, leading the pack of Nigerian designers Frank Osodi, Soul and Thread, made their debute on the runway on the third day of the show. Working with a lot of animal skin, ostrich leather and jeans with a fusion of ankara and other African fabric, House of Jola created tailored pieces with slim silohette that were highly appreciated and adjuged the best by the fashion adience. For Frank Osodi,of House Of Bunor, its summer, a time to express one's self. This he did with a collection which featured brightly coloured, body concious corsets and dresses that flirted down the runway. In all, the collections were comfortable, with an air of freedom and vibrancy.

In addition to this season's show, SSAFW, had the first and biggest designer retail space, where the public purhcased their favourite designer's pieces straight off the runway.

It was no doubt the business of fashion, as there were a choice of over a hundred booths selling the season's most exquisite garmets, accesories, jewelry and shoes. Models for the show, with about 80% of them from the house of jola, now Isis Model South Africa, had their hair and make-up done by Redken and MAC, making sure that this season's collection was properly complimented by beautiful eyes, lips and hair.

The summer sizzle show closed on Saturday, 30th August, with a collection by Terrence Bray, working with crafter from the Kwazulu Natal, and an onward movement of the crowd to the 5fm and FTV official SSAFW Afterparty.

0 comments: