BUSINESS NIGERIA:NIGERIANS BIG SPENDERS IN LONDON!!
BUSINESS NIGERIA! NIGERIANS ARE BIG SPENDERS IN LONDON.
If you need any indication that Big business Nigeria is definitely booming; then look on further than London. What is the correlation between Business Nigeria and London you may ask? Well it all has to do with the rise of big Nigerian spenders in exclusive shops all around London this past holiday season.
Thanks to Business NIgeria, the country has surprisingly become a major contender in recent times as a big spender in the international market. Nigerian international shoppers surpass even the United States as a top spenders in London. Nigerians rank third in top international money spenders List in the UK. Falling just right behind China and the Middle East(according to the CNN report).
According to the UK's Office for National Statistics,
What is even more interesting about business Nigeria moving into the UK is terms of a partnership. There is a partnership between Selfridges and Creative development agency Style house files.
This is because selfriges aims to get a better understanding of their customer. In the case of style house file designers, it will give business Nigeria fashion designers a further link into foreign customers. That is why they have instituted the Ndali fashion sector at Selfridges.
If you need any indication that Big business Nigeria is definitely booming; then look on further than London. What is the correlation between Business Nigeria and London you may ask? Well it all has to do with the rise of big Nigerian spenders in exclusive shops all around London this past holiday season.
Thanks to Business NIgeria, the country has surprisingly become a major contender in recent times as a big spender in the international market. Nigerian international shoppers surpass even the United States as a top spenders in London. Nigerians rank third in top international money spenders List in the UK. Falling just right behind China and the Middle East(according to the CNN report).
According to the UK's Office for National Statistics,
Some 142,000 Nigerians visited the UK in 2011, spending an average £107 ($172) per day. From January to September last year, Nigeria's tax-free spend in the UK grew by 11% year on year, according to tourism services provider Global Blue.
The trend has not gone unnoticed by UK retailers. Some of which have responded by tailoring their offerings to their growing Nigerian customer base.
"More recently we're starting to introduce a lot more niche brands," says West. "We've worked in collaboration with some very popular Nigerian brands," she adds. "I think it's not only important to demonstrate we can bring the big brands such as Louis Vuiton and Chanel, but we can also really appeal to more of a niche market too."
What is even more interesting about business Nigeria moving into the UK is terms of a partnership. There is a partnership between Selfridges and Creative development agency Style house files.
This is because selfriges aims to get a better understanding of their customer. In the case of style house file designers, it will give business Nigeria fashion designers a further link into foreign customers. That is why they have instituted the Ndali fashion sector at Selfridges.
Comments